Homely?

Definitions of homely
1. Not attractive or good-looking: a homely child.
2. Lacking elegance or refinement: homely furniture.
3. Of a simple or unpretentious nature; plain: homely truths.
4. Characteristic of the home or of home life: homely skills.

Probably not the BEST word to use to describe the products of a home furnishings store.